Investor overview

Building the compliance layer for every licensed profession.

Licensed professionals must prove continuing education to keep working. The rules are fragmented, mandatory and recurring — and almost nobody serves them well. We do, one profession at a time, on a shared engine.

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Thesis

Why this market, why now

Demand is mandated

Continuing education isn’t optional — it’s a condition of the license. Every renewal cycle recreates the need, which makes for durable, recurring usage.

Complexity is the moat

Requirements vary by state, board and profession, and change over time. Modeling them correctly is slow, unglamorous work that horizontal tools won’t do.

The engine compounds

Cycles, categories, caps, carryover and unit conversion are shared primitives. Each new profession reuses the core — and costs a fraction of the first.

Margins by architecture

On-device storage and private iCloud sync mean no customer-data servers to run or secure. Infrastructure cost per user is near zero.

Market

Three professions served. Dozens more with the same problem.

Sources: NCEES Squared 2025 (resident licensees); SOA, CAS and CIA membership figures; BLS Current Population Survey, 2025 annual averages.

538,000 Licensed Professional Engineers in the US — holding more than 1 million state licenses between them
34,700 Licensed Professional Land Surveyors in the US — holding 47,700+ state licenses
32,000+ Society of Actuaries members, alongside 10,000+ CAS and 7,500+ CIA members
35 million US workers holding a government-issued occupational license

Roadmap

From one profession to a platform

  1. Now · Shipped

    Prove the engine

    Engineers, land surveyors and actuaries on a shared compliance core — 54 jurisdictions and 5 actuarial standards modeled. Willys proves the study-tool adjacency.

  2. Next

    Expand the verticals

    Expand to additional licensed professions on the same compliance engine, and bring the trackers to iPad and Mac.

  3. Later

    Firms and teams

    Team and firm plans that help employers support their licensed staff — without holding anyone’s personal records.

Growth plan

Where new capital goes

Outside investment would accelerate work that is already under way, not start it.

  • Product & engineeringNew verticals, rules research, iPad and Mac
  • GrowthProfessional associations, App Store, content
  • Compliance dataKeeping every jurisdiction’s rules current
  • OperationsLegal, support and runway

Interested in investing?

We’d welcome the conversation. Send a note through our contact form — choose “Investing” as the topic — and we’ll typically reply within 24 hours.

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